Guides
How to validate a startup idea, properly
Practical method, not motivation. Each guide is written to be usable whether or not you use Truewick — and says plainly where a tool cannot help.
How to validate a startup idea before you build it
For founders with an idea and no evidence yet. The goal is not to feel confident — it is to find out cheaply whether you are wrong.
12 min read
Startup idea validation tools, honestly compared
Written by the team behind one of them. We have tried to be useful rather than flattering, and we say where we are the wrong choice.
9 min read
How to benchmark your idea against Y Combinator companies
For founders applying to YC, or using YC as a reference set for what a fundable idea looks like. This will not predict whether you get in.
8 min read
Customer interviews when you have no users yet
For pre-launch founders. The hard part is not conducting the interview — it is asking questions whose answers mean something.
10 min read
Competitor analysis for a startup idea
For founders who searched their idea, found three companies, and can't tell whether that's fatal or encouraging.
8 min read
Market sizing for a startup idea, bottom-up
For founders about to write “the market is worth $40 billion” in a deck. There is a better number and it is smaller.
7 min read